The science, research and energy that lives behind a sales pitch is bigger, longer, smarter and much more powerful than the customer can imagine. Advertising is a huge industry for a reason. THAT’S WHY YOUR INSECURITIES SELL.

In an ideal world, there wouldn’t be any insecurities for people to take advantage of. But this probably is not happening any time soon. Of course I would encourage anyone to work with their own insecurities, but until the root cause is healed, it would be a good idea to try seeing ads, products, brands, influencers through the glasses of the “superwoman” that has her insecurities under control and questions before the buys (into) stuff. 

Your insecurities sell

Not all marketing is evil, of course. While I was exploring what I want to do and how to bring it in front of people, all I saw was “influence them, make them buy”.The cringiest of all, though, was back when I used to work at retail, and a sales expert -or something- who evaluated us, packed her wisdom in the advice: “if they don’t need it, you have to create the need in them”. Ew.  As I personally evolve and grow, I see things differently, I feel like I wake up and want to choose things to have do and say that make me happy, I’m picky and I don’t want things I don’t need or like. It only makes sense to want the same for my clients too. 

How to stop being a victim of sneaky marketing tactics 

 

The science, research, and energy that lives behind a sales pitch is bigger, longer, smarter and much more powerful than the customer can imagine. Advertising is a huge industry for a reason, but that’s not to say that we, with our naturally easy to persuade brains, will always fall prey to the marketing monsters. So, how do we protect ourselves from manipulating marketing tactics? The same way we would avoid any kind of manipulation and the same way we don’t become anyone’s doormat.

With high self-worth, having and obtaining confidence along with some research and avoiding impulse purchases. Every one of which can be a subject on its own, as always, starting from the childhood, we learn to love ourselves and feel worthy no matter our bra size, pats size or lash length. Or not… I know it can get too deep to fast, but bear with me, I have a tactic to start small, with a simple beauty routine. Listen to the podcast below to catch my train of thought. 

 

Don’t forget to join me for some exclusive content, by clicking here! See you there!

 

Until next time, take care.

 

P.S. You might also like this video of mine, about Makeup for confidence.

 

Evi Michailidou - Artist - A Pretty Creative

 

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