Your insecurities sell: How to stop being a victim of sneaky marketing tactics
beauty routine can be the beginning of better mental health to the point of consciously avoiding insidious marketing tactics. It all starts with a small act of care… Self-care…
Welcome to an experience as inspiring as a ritual, as calming as a coffee talk, as exciting as Friday night, and all that, on Monday morning. Hello, I’m Friday. But you can call me Evi.
In an ideal world, there wouldn’t be any insecurities for people to take advantage of. But this probably is not happening any time soon. Of course I would encourage anyone to work with their own insecurities, but until the root cause is healed, it would be a good idea to try seeing ads, products, brands, influencers through the glasses of the “superwoman” that has her insecurities under control and questions before the buys (into) stuff.
Obviously, brands, influencers and anyone who sells something have to mention what they do and what’s for sale, this is normal, this is business. It only gets unhealthy when they try to make you buy. There will be promotions, limited time offers and gifts, limited items to get but still, they (or should I say we) won’t try to make you feel you need anything you don’t, or that you’re left out, you miss out if you don’t “get it now”. There’s nothing wrong with a “sale end tomorrow” promotion tactic unless it gets to the point of “your cat might die if you don’t buy” tactic. I always hated the red colored prices on yellow backgrounds, accompanied by the words “now”, “sale”, “today only”. I prefer this artistic arrangement in comic books saying “BOOM”, “PAW” etc…
The science, research, and energy that lives behind a sales pitch is bigger, longer, smarter and much more powerful than the customer can imagine. Advertising is a huge industry for a reason, but that’s not to say that we, with our naturally easy to persuade brains, will always fall prey to the marketing monsters. So, how do we protect ourselves from manipulating marketing tactics?
The same way we would avoid any kind of manipulation and the same way we don’t become anyone’s doormat. With high self-worth, having and obtaining confidence along with some research and avoiding impulse purchases. Every one of which can be a subject on its own, as always, starting from the childhood, we learn to love ourselves and feel worthy no matter our bra size, pants size or lash length. Or not… I know it can get too deep to fast, but bear with me, I have a tactic to start small, with a simple beauty routine.
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