Alex Box Made me quit makeup


‘ admired Alex Box since the moment I knew anything about her. To me, she was the makeup artist living the dream, getting to be as creative as she wanted without following instructions from anyone. She was the art director. She was there to “direct” the creative part of a makeup brand… The-dream.

Alex box made me quit makeup 7
Alex box made me quit makeup 4

In the past, whenever people asked me what would I do if money was not an issue, my answer would be “I’d be an artist”. But since money had always been an issue, this didn’t seem like an option to me. So, I found a nice alternative that included brushes, colors, and creativity: Makeup.

It all made sense when one day I received a newsletter by Alex Box saying she’d leave Illamasqua (the makeup brand) to further develop her art. I was shocked, inspired and even scared in a way, all at the same time… Can someone step away from something successful, rewarding, popular, creative, to develop their art? Voluntarily? My mind was blown. And along with other changes in my life that same period, I was inspired to do the same in a much different scale obviously.

So, yes, Alex Box helped me define myself from a makeup artist to “just” artist… And I’m grateful to her for that. Learn more in the video.


Reference picture
for Stylist magazine (not for Illamasqua as I originally thought – Alex Box herself told me in a DM 🤭 *fangirl alert)


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Evi Michailidou - Artist - A Pretty Creative

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